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Responsible sourcing will boost a brand

Updated: Jun 17, 2020

Companies are the key driver of the sustainable palm oil industry. Supermarkets and brand owners should lead and not wait for consumer demands. Leadership from companies in the entire supply chain is key. Palm oil has become a major issue and brands that have tackled it early are winning their customers’ trust.

DAABON Group believes that making sure social and economic development don’t cause irreversible damage on the planet is one of the great challenges of our time and in future years, business will be held to account for their contribution. So the risk of inaction may seem small now, but if you want your brand to grow in the future you have to be proactive not reactive. "Brand trust is hard to build but easy to lose!”



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